“Style begins with clothing and ends with attitude… and probably footwear.”

It has been awhile since we’ve done a clothing or style article so we thought we would give you some fodder to become that summer horse that makes all the fillies tingle.  Style begins with clothing and ends with attitude and probably footwear.  Being that it’s summer we need to teach our young colts how to procure a cool pair of summer shorts.

The men’s clothing industry is absolutely horrific in their offering and design of men’s casual shorts.  They don’t seem to understand that none of us want to look like we are driving to The Hamptons this weekend in daddy’s Mercedes.  For some reason those are the only designs they offer for casual shorts for men.

Don’t believe us? Google Images for “Men’s Summer Shorts“, you will likely get (several) images of these Moscow Mules marching toward you.  Hide the stemware!

Men's Shorts Summer Clothing

Now you’re thinking, “Yeah Rugged Male, but we don’t shop at Macy’s bro .. we buy our gear at surf shops”.  Good strategy, no argument here.  So you hop in your 69 Mustang Convertible and head to the local surf shop.  When you arrive, this is what you see from three of the biggest surf brands offering men’s shorts.

Men's Shorts Surf Shorts

What a selection.  The evolution from Wally Cleaver is astounding.  Are you seeing our point here?  Someone is asleep at the wheel, (clearly!) when it comes to designing shorts for The Rugged Male So once again we will give the starving man a fishing pole and show you how to procure a pair of cool summer shorts.

It starts by understanding that no cool pair of shorts has a hem.  Sorry.  With that in mind, you can guess where we are going – yep, you need to make them yourself.  The first step is to find a pair of cool cargo or painters pants.  This is not easy because all the big box retailers have bastardized these pillars to the man’s wardrobe.  Most of the cargo pants are tapered toward the knee these days giving them a real girly look.  Go to a legit army navy store or sometimes there are vintage pairs on eBay.  If you find a pair you like – get two … Johnny Utah.

Vintage Ralph Lauren Cargos

Next you need to decide where you are going to cut them. Since we are well past the Larry Bird short shorts era, it’s going to be somewhere around your kneecap.  Cut them an inch below the knee cap to be slightly different and give yourself a laid back look , e.g., who cuts shorts below the knee … someone who is not paying attention.

Next you need to beat the hell out of them.  If you live near the ocean, let them marinate in sea water for a couple days.  Then let them bake in the sun for a couple more days.   Now you wash them so your cuts start to fray giving you a cool vintage look.

Now you are ready to rock them all weekend, all summer, and pitch the skivvies, it’s a waste of a layer.  Your phone, smokes, chew and anything else fits nicely in them.  The best part is that they are couture.  Nobody else is rockin the same pair of summer shorts as you.

You are literally a cut above the rest.  Enjoy!
Mens shorts cargo pants

Thanks For Reading !!

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