The Pre-Owned Watch Market is Booming
There is a serious groundswell increasing in men’s fashion. It’s moving quicker than skinny jeans. It’s quieter than the mohawk, and its more sustainable than short shorts. I am referring to pre-owned men’s luxury wristwatches.
Collecting men’s watches has become the new treasure hunt and secret sport for men. Collectors all over the world quietly and diligently seek rare, exotic & sometimes rather ordinary, pre-owned timepieces. They enjoy the thrill of discovering a remnant from the past and discreetly negotiating a price as if they were Indiana Jones seeking the lost ark. Their reward is a high-end, extremely couture trophy that can be displayed in the most casual of manners. “Oh this watch? Yeah it used to belong to my uncle. Pretty cool huh?”. You must protect your hunting grounds after all.
Demand for pre-owned luxury watches is on the rise, according to a recent report from global research firm McKinsey. They expect sales of secondhand watches to reach $30 billion by 2025, making it one of the fastest-growing segments in the luxury industry. Watch brands are scrambling trying to position themselves in this D2C pre-owned market.
Know who is not scrambling to take advantage of this growth? Chrono24. Chrono24 has been shaping the luxury watch trade and setting new benchmarks in shopping preferences since its foundation in 2003. With over 290 employees in Karlsruhe, Berlin, New York, and Hong Kong, Chrono24 offers first-class concierge service to both buyers and sellers of luxury watches.
Chrono24 is a free marketplace where savvy collectors and novice shoppers can browse over half a million pre-owned watches from 126 countries. They offer best-in-class buyer protection, pre-vetted dealers and sellers, a 14-day money-back guarantee, and a free escrow service on nearly every watch sold, regardless of price point. A stark contrast to most other marketplaces that offer this service only for high-end luxury watches. Buyers are fully protected and transactions are completed smoothly with full transparency.
When U.S. collectors shop watches above a $13,000, they have the option to interact with Chrono24’s Private Client Advisors service, a real life, FHH-certified (watchmaking certification) professional who can easily be engaged and answer technical questions regarding your purchase.
If you are in need of a new fashion accessory and/or crave an adventure then Chrono24 is your huckleberry. You can also visit Chrono24’s YouTube channel for a special chance to win a $10,000 credit to put toward a purchase. Simply subscribe to their YouTube channel, and leave a comment with your picks for the five different price categories mentioned in the video. They will announce a winner via social media.
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