Ever since the days I was roaming the quad at Syracuse University in LL Bean sweaters and granola shoes, fighting sideways rain and lake effect snow, I’ve always loved March Madness.  My roommates and I would always scrape together our (unearned) cash and post our brackets on the refrigerator.  Then the two week long smack talking would commence at legendary college bars like Hungry Charlies and Faegans Pub.  Ahh, the good ole days when bottled beers were one dollar and chicken wings were 10 cents and you could see Lenny Kravitz perform in a bar for five bucks.

Well today there are touches of gray hair on the face, the drinks cost $10 and Lenny Kravitz has no dreads, but the same banter among my friends and family over the NCAA Tournament still provides the same excitement.  This year, we partnered with Unilever, the company designated the Official Men’s Personal Care Products of the NCAA, to inspire some style and grooming among young men.

Whether you are heading to the game or the local pub on Thursday (when the action picks up),  you might want to check out our Final Four picks from Unilever’s extensive selection that include brands like Axe, Degree, Dove, Suave & Skincare. It was hard to narrow it down to four, but here are the Final Four Men’s Grooming Products.

Head-to-toe cleansing made specifically for men’s hair and body. Triple-action formula works as a shampoo, conditioner and body wash – all in one.

2.  Degree Sport Dry Protection Antiperspirant Stick

Degree Sport antiperspirant stick offers 24-hour dry protection with a dynamic scent, blending lemon, orange and musk. Goes on invisible and is body heat activated.         

3.  Dove Men+Care Ultra Hydrating Cream                            

It’s true, real men moisturize and smart men moisturize too.  This 24hr moisturizer, advanced formula with vitamin B3 is tailored for men’s skin. Keep skin hydrated all day and protect from dryness, absorbs quickly.

4. AXE Black Daily Fragrance


In a noisy world, a whisper stands out. It gets you heard above the shouting. Above the attention-grabbing. Above the drama. That’s the power of understatement. It lets you glide through the crowd without becoming part of it. It’s natural and effortless. It makes a statement. Axe Black.

What’s your Final Four Male Grooming product?  Tweet us @TheRuggedMale with #GameTimeGrooming.  Also when you purchase any four Unilever products from Target, you will receive $5 gift card at the register.

Thanks for reading and supporting our sponsors!

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