How To Choose The Best Digital Marketing Agency
Understanding the world of digital marketing is a confusing task for most business owners whose time is already spread thin. Most businesses need a reliable and effective digital partner to manage their online marketing needs. The increase in the number of digital agencies in recent years has made choosing the right one a difficult task. It doesn’t help that many of these agencies have little experience and are learning on the fly.
Choosing the right digital partner, like this top digital marketing agency in Los Angeles can greatly impact your bottom line. The wrong agency can quickly drain your budget and negatively impact your branding. So, here is my recommended strategy for choosing the best digital marketing agency for your business
Understand Your Budget & Your Needs
The first step in this process is figuring out what your needs are. The better you can describe your business needs in terms of website, search engine optimization (SEO), advertising, social media and graphic design, the better your conversations will be with prospective digital agencies.
You should also understand your budget and what you are willing to spend. There is no set price — you are not buying a radiator for your car. A good marketer should be able to work with any reasonable budget and set your expectations accordingly. For instance, a restaurant is going to have a large amount of social media work and not much advertising, while a plumbing business typically has a high spend on advertising and low social media needs. Understanding your needs and budget is the first step in choosing the best digital marketing agency in California
Full Transparency Is Important
Lack of transparency is the most basic and also the most overlooked red flag. Review an agency’s website and, if you don’t see an address, bios and a client list, then this agency is likely not worth your time. If an agency looks like it is hiding something, then it probably is. It’s that simple. For example, there are many offshore agencies making big promises with cheap rates.
Most of our clients come to us immediately after a bad experience, and more often than not, there is little information on the websites of their previous agencies. Full transparency should be the first criterion when you are choosing a los angeles digital marketing agency for your business.
Credibility Is Very Important
You should always ask for client references, including one from an account that did not go so well. All agencies have had engagements that did not go so well, and it’s important to get an idea of how they dealt with them in addition to recommendations from the good ones. Call these references instead of sending an email — you will be surprised by how much more information you can obtain from a phone call.
Finally, does the agency have a decent website? Does the website appear high in search results, indicating its SEO acumen? Are its social media pages properly maintained and with quality content?
Industry Experience Is Often Misleading
Does the agency have experience in your industry? If it does, then ask about those engagements, what went well and what was challenging. If it does not, this is not a red flag. Instead, ask how they approach a new industry.
We have seen many industry-specific agencies go with a cookie-cutter approach, and we often see this in remnants of code and content indicating use for other businesses. Many times, a fresh set of eyes and a new approach is needed to unlock a stagnant marketing strategy. A good marketer can evaluate a client’s industry, online presence and competitors and devise an effective strategy.
Will You Enjoy Working With These People
Once you have shortened your list to only the legitimate contenders, ask yourself what you really want from this relationship. Everybody wants something a little different from their agency relationship. Marketing is supposed to be fun for business owners who are doing all the mundane operational tasks needed to run their business. Choosing the best digital marketing agency in Los Angeles means selecting an agency that aligns with your personality and availability and is also fun to work with.
The point here is a good one and it’s transferable to the client-agency relationship. From my perspective, the most important factors in choosing a digital marketing agency are:
- Can this agency do the job?
- Do you think you will like working with them?
In the end, that is what is going to make a difference in your effectiveness.
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