Smoking Meat With No Hassle
Because The Rugged Male has such a strong following of alpha males not afraid to hunt, gather and cook their own meals, even if it means hunting in the local supermarket, (which can be every bit as dangerous as hunting mountain lions), Char-Broil sent us their new…
The NFL & Proper Sports Wagering Are Back!
Tonight marks the end of a long arduous summer. It was even longer if your baseball team took their ball and went home in July giving no indication they ever had a chance to play in October. It’s also the end of betting on baseball,…
The Closet Rotation – Shirts In Men’s Closets
OK we’re back on men’s fashion, well to say The Rugged Male can comment on fashion is extremely misleading, lets just say clothing to be safe. A typical man’s closet is like the human brain; you only use one third of it and the rest goes to…
Red Bull X-Alps Begins July 2nd
The Red Bull X-Alps is the world’s toughest adventure race, (sorry Tuff Muddy Buddy). There are not many other races that demand such a high level of fitness, athletic and technical skill and endurance. The rules are simple. Thirty Three of the worlds best adventure athletes must…
Calling All Winos – Columbia Crest Winery
Over a year has passed since our sponsor Columbia Crest asked us to help spread the word about their Crowdsourced Cabernet campaign. Followers of Columbia Crest were able to participate in the wine making process, choosing barrels, picking grapes and other aspects of the wine making process. Well…
(Awesome) Father’s Day Gift Ideas
This is the time of year when every advertising and PR minion hits us up to pimp their client’s lame products for Father’s Day. They typically expect us to do this as a favor, like we owe them a favor or we are some sort…
Dale Earnhardt Jr. On Male Grooming
Every Rugged Male knows that confidence is half the battle when striving for success. It doesn’t matter whether you are driving a race car or a golf ball. Half the battle of confidence is looking good. Because of this Unilever tapped us to help Dale Earnhardt…
Kingsford Burns The NCAA With O’Bannon Bag
March Madness is upon us, the NCAA’s $11 billion cash cow, and Kingsford Charcoal has chosen sides in their March promotion which totally rips the NCAA in its long standing court battle over paying college athletes for using them to promote merchandise. Lead plaintiff in the…
Five Whiskeys Not Named Jack, Jim or Jameson
Earlier this year San Francisco hosted its 2016 Annual Spirits Competition. While it seems just about every home hack with a backyard still can enter the competition, we will assume the judging and awards are tip top. Since we are not a bunch of Moscow Mules…
The Rugged Male’s Guide To The Oscars
It’s that time of year again when Hollywood’s limousine liberals gather next door to Mrs. G’s Snacks on Hollywood and Highland to once again engage in self-promoting compliments and back pats – “You’re the best”. “No, No, You are the best”, “OK, we are both…