(Awesome) Father’s Day Gift Ideas
This is the time of year when every advertising and PR minion hits us up to pimp their client’s lame products for Father’s Day. They typically expect us to do this as a favor, like we owe them a favor or we are some sort…
Ten Commandments Of Grilling
This article comes from our friends at Hot Ass Kitchen, your kitchen wingman! Somewhere in between standing upright and inventing the wheel, man discovered fire. Over the centuries and millennia that followed, man harnessed that fire to forge metal into weapons of war, burned fossil…
How & Why You Need To Change Your Oil
“Get dirty in your driveway, drink beer and listen to Lynyrd Skynyrd, White Snake or whatever band will annoy your neighbor” OK Lads we know your car is well passed that cute Jiffy Lube sticker and you are dreading the trip back. You are just…
The True Story And Derivation of 4-20
Since its April 20th we thought we would do some extensive research on the derivation of the stoner code word 420. Much as we thought 420 wasn’t a police code or Bob Marley’s birthday or any other baked interpretation that we’ve all heard at jam band shows…
Dale Earnhardt Jr. On Male Grooming
Every Rugged Male knows that confidence is half the battle when striving for success. It doesn’t matter whether you are driving a race car or a golf ball. Half the battle of confidence is looking good. Because of this Unilever tapped us to help Dale Earnhardt…
Kingsford Burns The NCAA With O’Bannon Bag
March Madness is upon us, the NCAA’s $11 billion cash cow, and Kingsford Charcoal has chosen sides in their March promotion which totally rips the NCAA in its long standing court battle over paying college athletes for using them to promote merchandise. Lead plaintiff in the…
Five Whiskeys Not Named Jack, Jim or Jameson
Earlier this year San Francisco hosted its 2016 Annual Spirits Competition. While it seems just about every home hack with a backyard still can enter the competition, we will assume the judging and awards are tip top. Since we are not a bunch of Moscow Mules…
The Rugged Male’s Guide To The Oscars
It’s that time of year again when Hollywood’s limousine liberals gather next door to Mrs. G’s Snacks on Hollywood and Highland to once again engage in self-promoting compliments and back pats – “You’re the best”. “No, No, You are the best”, “OK, we are both…
Valentines Day – Man’s Worst Friend
Just as we have returned the last of our holiday packages and the new year hangover has set in, Valentines Day approaches. This is a holiday that strikes fear and loathing into even the gentlest of souls and once again stirs up our inner Grinch. It…
Super Bowl Fun – Whiskey, Wings & Wagers
Its that time of year again when the whole country gets together to do what Americans do better than any nation in the world- Eat, Drink & Watch TV! Today’s modern gladiators take the arena on Sunday to decide who is the best football team on…