The Awesomeness of The Ashley Madison Hack
Cant seem to get enough of this true life Mr. Robot story. A group of vigilante hackers, referring to themselves as The Impact Team hacked the marital cheating site Ashley Madison, whose slogan is “Life Is Short, Have An Affair”. The hackers threatened to release…
The Closet Rotation – Shirts In Men’s Closets
OK we’re back on men’s fashion, well to say The Rugged Male can comment on fashion is extremely misleading, lets just say clothing to be safe. A typical man’s closet is like the human brain; you only use one third of it and the rest goes to…
Red Bull X-Alps Begins July 2nd
The Red Bull X-Alps is the world’s toughest adventure race, (sorry Tuff Muddy Buddy). There are not many other races that demand such a high level of fitness, athletic and technical skill and endurance. The rules are simple. Thirty Three of the worlds best adventure athletes must…
Calling All Winos – Columbia Crest Winery
Over a year has passed since our sponsor Columbia Crest asked us to help spread the word about their Crowdsourced Cabernet campaign. Followers of Columbia Crest were able to participate in the wine making process, choosing barrels, picking grapes and other aspects of the wine making process. Well…
(Awesome) Father’s Day Gift Ideas
This is the time of year when every advertising and PR minion hits us up to pimp their client’s lame products for Father’s Day. They typically expect us to do this as a favor, like we owe them a favor or we are some sort…
Ten Commandments Of Grilling
This article comes from our friends at Hot Ass Kitchen, your kitchen wingman! Somewhere in between standing upright and inventing the wheel, man discovered fire. Over the centuries and millennia that followed, man harnessed that fire to forge metal into weapons of war, burned fossil…
How & Why You Need To Change Your Oil
“Get dirty in your driveway, drink beer and listen to Lynyrd Skynyrd, White Snake or whatever band will annoy your neighbor” OK Lads we know your car is well passed that cute Jiffy Lube sticker and you are dreading the trip back. You are just…
The True Story And Derivation of 4-20
Since its April 20th we thought we would do some extensive research on the derivation of the stoner code word 420. Much as we thought 420 wasn’t a police code or Bob Marley’s birthday or any other baked interpretation that we’ve all heard at jam band shows…
Dale Earnhardt Jr. On Male Grooming
Every Rugged Male knows that confidence is half the battle when striving for success. It doesn’t matter whether you are driving a race car or a golf ball. Half the battle of confidence is looking good. Because of this Unilever tapped us to help Dale Earnhardt…
Kingsford Burns The NCAA With O’Bannon Bag
March Madness is upon us, the NCAA’s $11 billion cash cow, and Kingsford Charcoal has chosen sides in their March promotion which totally rips the NCAA in its long standing court battle over paying college athletes for using them to promote merchandise. Lead plaintiff in the…
